The Prince’s Trust – UK


What the Prince’s Trust does

The Prince’s Trust supports young people from 13 to 30 years old who are unemployed and those struggling at school and at risk of exclusion.

Around one in five young people in the UK are not in work, education or training. Youth unemployment costs the UK economy £10 million a day in lost productivity, while youth crime costs £1 billion every year.

Many of the young people helped by the Prince’s Trust are in or leaving care, facing issues such as homelessness or mental health problems, or have been in trouble with the law.

Prince’s Trust programmes give young people the practical and financial support they need to stabilise their lives. The Trust helps develop key skills, confidence and motivation, enabling young people to move into work, education or training.

ASOS Foundation and the Prince’s Trust


In partnership with the Prince’s Trust in the UK, ASOS Foundation creates opportunities for young people in fashion, customer care and web design/technology. ‘Get Started in…’ courses run in London, Hemel Hempstead, Barnsley and Birmingham and we are shortly to launch a ‘Get Into’, a 4 week workplace training scheme to help work-ready people into careers in Technology.

Through the Trust’s Development Awards programme, we have also funded small access grants to help young people overcome barriers to starting work, training or education (such as help with interview costs, clothing or equipment).

Since 2010 we have worked with the Prince’s Trust each year to offer ‘Get Started with Fashion’ (GSWF), a series of courses designed to build confidence and give skills to young people. Since its launch, over 50 young people have attended GSWF courses learning how to convert vintage or charity shop ‘finds’ into goods they can sell on ASOS Marketplace.

‘Get Started with Customer Care’ in Hemel Hempstead is based at ASOS Customer Care HQ. We began running this programme in 2013 and during the week the young people got an insight into all things ASOS and were able to learn about customer service, social media, behavioural types and profit protection. On top of this they also received a tailored CV, interview skills and work-wear styling session.

One of the UK highlights for 2014 was the launch of a Technology programme ‘Get Started with Web Design’. During the week long programme young people worked with the ASOS IT team and learnt the basics of how to create and develop a blog including editorial, copywriting, basic coding and social media. We ran these courses in Birmingham and London and will be running them again in 2015.

In 2015 the ASOS Foundation will be running the first ‘Get Into’ programmes focusing on Service Desk and Technology. These courses aim to give young people aged 16 to 25 who are work ready, but do not have vocational skills, a mixture of practical training and experience that will enable them to get a job. During the ‘Get Into Service Desk’ programme young people will learn some of the technical skills they would need in a Service desk administrator role. The ‘Get Into Technology’ programme will give the young people an insight into the variety of IT roles available including QAs, business analysts and software engineers.

ASOS Foundation is currently providing funding to enable the Prince’s Trust to make an online portal for young people to access training material provided in the Get Started with Web Design courses to enable more young people to be able to learn these skills.

ASOS Foundation also hosts networking events for small, local retail or manufacturing businesses that were originally supported by the Prince’s Trust. In October 2014 over 40 young people with fashion businesses attended a Fashion Forum hosted by ASOS featuring an expert panel answering questions on all aspects of fashion: visual merchandising, working with buyers and fashion PR.

Please click here to find out more about some of the projects we have supported.

If you’re interested in finding out more about the Prince’s Trust courses please click here.